Content Made Simple
Bernice McDonald, Business Strategy Coach
Don't Be Held Back by the
4 Problems That will Stomp out the Passion in any Small Business.
And keep you up at night...
A confusing business mission that motivates no one.
​
A marketing effort that fails to produce results.
​
A sales method that does not close sales.
​
An operations strategy that amounts to organized chaos.
These 4 issues are the root cause of most small-business disasters.
You need a coach to help you simplify all of it. To get you back to clear and professional.
​
Remember, if you confuse, you lose!
Don't worry. I've got your back.
Hey, I've been there. Let me chime in here, as a seasoned Coach and fellow Entrepreneur.
You found an incredible solution to make the life of your customer so much easier.
​
That's the passion part.
​
Your challenge is letting them know that you're there and ready for them.
​
That's the pen part.
Let me show you how to come back to "simple". To come back to the joy of your business by putting it into words for you.
​
We'll work together to renew your excitement and propel your business forward with the Passion & Pen Content Strategy.
​
Part Passion. Part Pen.
Working with a Coach is easy.
1
Step 1
Schedule an Intake Call
​
In a 30-minute intake call, you and I will talk about your Customer Hero's Journey. Who you dream of serving, how you want to help them.
And what's stopping you.
2
Step 2
We'll Create A Custom Plan
We'll work out a customized plan that will include simplified, clear messaging and strategy based on exactly what you need.
You'll receive a Story Script.
3
Step 3
You'll Have a Vision and a Simple One Year Focus
​
Imagine having the foundation and clarity you need to create a year's worth of content in whatever format works best for you and your business. That's what you'll have in your hands.
01
No more wondering if you're going in the right direction.
You talk. I listen and take lots of notes, walking you through a version of "The Hero's Journey": What do you want your business to be? Who is your ideal customer? What problem to you solve for them? ​Result: A template of your Customer's Journey custom adapted to those that you serve.
02
No more stressing about what to say on Facebook.
You have a Mission. A solution to a a problem. And an exact plan to follow. An exact product that will end their search. A Story Script. RESULT: You will have the blueprint for a clear, concise message. For social media, for blog posts, for presentations, for YouTube videos. You'll have the ability to plan out an entire year of marketing messages.
03
No more worrying over your ability to lead.
From frustration to clarity. From confusion to confidence. You will be able to communicate what you do, who it's for and the plan you've designed to anyone and everyone. RESULT: You'll have the Story Script for training a social media expert. You'll have the framework you need to create a stunning website. You'll have the words that can be used to inspire any writing or speaking your business requires.
